Website development for equipment manufacturers
Your buyer is an engineer: they compare specifications, look for drawings and want a quote, not a buy button. We build the catalogue around how they actually choose.
Who it is for
Selling through quotes
Price depends on configuration, volume and delivery terms. The site has to carry the visitor to a quote request with the model already chosen, not to a cart.
A technical buyer
Engineers compare output, dimensions and capacity. If the specs are not on your site they go where they are — and come back holding somebody else’s proposal.
Export markets
An English version with a sound structure is the precondition for being found outside the country at all.
What is included
Catalogue with specs and variants
Every parameter is its own field, not a line of prose. Sizes and configurations live inside the model instead of sprawling into a dozen near-identical pages.
Model comparison
Two or three products side by side on the parameters that actually decide the purchase. Otherwise the engineer builds that table themselves — and not always in your favour.
Quote requests from the product page
The form carries the model and configuration across and adds task-specific fields: volume, timing, operating conditions. Your manager receives a request they can act on.
Documentation
Drawings, data sheets, manuals and certificates tied to a specific model. Heavy PDFs are served so they never slow the page itself.
Service and spare parts
Its own section: what you service, which parts are in stock, how to raise a request. For equipment this drives repeat business rather than padding the catalogue.
English version and technical SEO
Polylang with hreflang, structured data, sitemap, speed. The structure follows parameter-led queries, not your internal series names.
Technologies
- PHP 8.3
- WordPress
- ACF Pro
- Polylang
- MySQL
- JavaScript
- TypeScript
- React
- REST API
- GraphQL
- Docker
- catalogue import
- PDF documentation
FAQ
Does a manufacturer need an online store?
If the price is negotiated and depends on configuration, no. A cart actively hurts: the visitor sees a buy button, sees no price and leaves. A catalogue with quote requests performs better and costs less to build.
How do we show forty variants of one model?
As a configuration table inside the product page: size, output, connection type. The page stays single, while catalogue filters work on each parameter separately.
Can the catalogue be imported from our ERP or Excel?
Yes, and for a technical catalogue it is close to mandatory: with dozens of attributes per product, manual entry guarantees wrong numbers somewhere.
What about heavy drawings and PDFs?
They stay as labelled files rather than images embedded in the text. The page loads fast and the document is downloaded by the people who actually need it.
Is the English version a separate site?
No — the same site with language versions and correct hreflang. A separate export domain rarely helps and always splits your page authority.
What does it cost and how long does it take?
From $2000, 3–5 weeks. The catalogue is the main driver: how many models and how deep the specifications go. We quote exactly after the brief.
Websites by industry
Pages showing our work in a specific industry, at the same prices and timelines.