Online clothing store development
One style sells in three colours and six sizes, and half of it comes back. We build a store where the fit is clear before checkout, and where an order takes one screen on a phone.
Who it is for
A brand that outgrew Instagram
Orders get lost in DMs, stock levels live in someone’s head, and advertising hits a ceiling. A site removes the manual work and opens up Google Shopping.
A showroom or multi-brand store
Several hundred products, each with its own sizes and stock. Customers should see what is actually available instead of asking in a message.
A store losing its mobile traffic
Most visitors arrive on a phone and leave at checkout. Usually the problem is not the product but a five-step checkout.
What is included
Size and colour in one product card
Switchers inside the product, with stock tracked per combination. A sold-out size is visible immediately, not after payment.
Size guide and fit help
Measurements in centimetres, guidance on how to take them, mapping to international sizing. It is the cheapest way to cut returns.
Filters that do not stall
Size, colour, price, category — all fast across several thousand products. A catalogue that thinks for five seconds loses the customer on the second filter.
One-screen checkout
Courier branch lookup, card payment and cash on delivery, no forced registration. Every extra step here costs orders.
Returns and exchanges
Terms on their own page and linked from the product card: window, condition, who pays for shipping. Clear rules remove objections before the cart.
Ad feeds and analytics
Exports for Google Merchant Center and Meta, e-commerce events in GA4. Shopping will not run without a feed, and without events you cannot see what actually sells.
Technologies
- PHP 8.3
- WooCommerce
- MySQL
- Redis
- JavaScript
- TypeScript
- React
- SCSS
- REST API
- LiqPay
- Nova Poshta API
- Docker
- ad feeds
FAQ
We sell on Instagram. Do we even need a site?
With a dozen orders a month, a landing page with a form is cheaper and enough. A store pays off once handling DMs eats a working day, and once you want search advertising: Google Shopping does not run without a catalogue.
How do we show one style in five colours and six sizes?
As variations of a single product: thirty combinations with their own stock and photos, but one page in the catalogue. Thirty separate products dilute both the customer and search.
We also sell offline. What about stock?
We sync with your inventory system so the site does not sell what left the rail this morning. If there is no system yet, sort that before launch — otherwise returns become structural.
How many products can we load?
No technical limit; we have worked with catalogues of several thousand. The real question is how they get in: past a certain size you need a file import, not manual entry.
Is photography included?
No, that is separate. But plainly: in fashion the photos matter more than the site design. Shots on a model, on a plain background and in close-up are the minimum a store cannot launch without.
What does it cost and how long does it take?
From $2500, 5–8 weeks. The timeline is driven less by development than by content: photos, descriptions, size charts. We quote exactly after the brief.
Websites by industry
Pages showing our work in a specific industry, at the same prices and timelines.