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(SW® — 01) Service

A logo, colours, typography and the rules for using them in one system that works the same on the site, in social media and in print.

Company branding: an identity people remember, not a “logo over the weekend”

(SW® — 02) Terms

Price
from $25/hour
Timeline
after the brief
Fill in the brief 5 min
  • 210+ projects since 2016
  • 10+ years in business
  • 1 system instead of a pile of separate files

(SW® — 03) Diagnosis

A brand fails when…

  1. 01

    There is a logo but no system.

    Without colours, typography and rules, every new piece looks like it came from another company.

  2. 02

    You look like everyone else in the niche.

    The same symbols and colours give the customer no reason to remember you in particular.

  3. 03

    The site and social media live separate lives.

    The customer sees different styles and is not sure it is the same company.

  4. 04

    Your look does not match the level of the business.

    You provide services worth more than you look, and the customer prices you by appearance.

A brand is not a logo. It is a system by which people recognise you without a caption.

(SW® — 05) What is included

What is included

Price
from $25/hour
Timeline
after the brief

001. Step

Positioning and niche analysis

We find out who you are, who you work for and what sets you apart from competitors.

  • The business, audience and values
  • Competitors and the visual context of the niche
  • What should be remembered about you

You getPositioning that the whole image grows from.

002. Step

Image direction

We show directions before details and agree the mood before drawing the final work.

  • Mood and style
  • References and examples
  • Choosing the direction together with you

You getAn approved direction that will not need redoing.

003. Step

Logo

We develop the mark and its variants for different media and sizes.

  • The primary mark
  • Variants for different media and sizes
  • Clear-space and minimum-size rules

You getA logo that works the same on the site, in social media and in print.

004. Step

Colours and typography

We choose colours and fonts that create a recognisable image and read well.

  • Primary and supporting palette
  • Fonts for headings and body text
  • Pairing rules

You getA palette and typography that hold the image together.

005. Step

Brand identity and guideline

We gather the rules in one document so any designer can keep the image consistent.

  • Graphic elements and image style
  • Tone of communication
  • A guideline with usage rules

You getA system by which people recognise you without a caption.

006. Step

Application and handover

We show how the identity works in practice and hand over the files.

  • Examples: site, social media, presentations
  • Source files for print and digital
  • A move into website design if needed

You getA finished image and files you can keep working with.

(SW® — 04) Who it is for

Who it is for

© — 001.

A new business

You need an image that people remember and trust from the very first meeting.

© — 002.

A logo but no system

Every channel looks different: the site, social media, presentations. We pull them into one identity.

© — 003.

A brand that outgrew its look

The company has changed while the visual identity stayed in the past. We update it while keeping it recognisable.

(SW® — 06) Comparison

A logo or branding?

Just a logo Branding by SWEB
Foundation A symbol with no explanation Positioning: who you are, for whom, and what sets you apart
System A single file A logo, colours, typography and the rules for using them
Channels Everyone does it their own way One image across the site, social media, presentations and print
Website Site design is unrelated The brand carries straight into the site design in Figma
Growth New materials are made from scratch New materials are built from the rules of the system
Handover Only finished pictures Files and a guideline any designer can pick up

(SW® — 07) Formats

Choose the scope

We define the scope after a short brief, and it is free.

© — 01

Logo and basics

A mark, colour and typography to get started.

after the brief

Timeline: after the brief

  • A short positioning review
  • A logo and its variants
  • Core colours
  • Fonts and rules for using them
  • Files for the site, social media and print

© — 02 Recommended

Brand identity

A full system by which people recognise you.

from $25/hour

Timeline: after the brief

  • Positioning and tone of communication
  • A logo, colours and typography
  • Graphic elements and image style
  • A guideline with usage rules
  • Application examples: site, social media, presentations
  • Files any designer can pick up

© — 03

Brand + website

Branding that goes straight into the website design.

after the brief

Timeline: after the brief

  • Everything in “Brand identity”
  • Website design in Figma in one style
  • Website development on a platform that fits your task
  • One image across the site and materials
  • One contractor instead of two

(SW® — 06) Related work

Related work

All projects

(SW® — 11)Client reviews

Client reviews

What the companies we have worked with have to say.

All reviews

We sold dancewear through Instagram and were drowning in DM orders. The team built a store where the customer picks size and colour themselves, and orders finally stopped getting lost. Worth adding: we have run the catalogue ourselves ever since, without coming back for small changes.

Anna Founder
Project — Dress-fit

(SW® — 09) Guarantees

Transparent terms

  • 01

    A system, not a picture

    You get a logo together with the rules: colours, typography, application.

  • 02

    The files are yours

    We hand over the source files and a guideline. You do not depend on us for further work with the brand.

  • 03

    We work in stages

    We agree the direction first, then the details, so finished work does not have to be redone.

  • 04

    Straight into a website

    If you need a site, the brand carries into the design in Figma and the build without losing the image.

(SW® — 10) FAQ

Questions about branding

001. How is branding different from a logo?

A logo is one element. Branding is a system: positioning, logo, colours, typography and rules that make all your materials recognisable.

002. What do I get at the end?

It depends on the scope: from a logo with basic colours and fonts to a full brand identity with a guideline and application examples.

003. Can you build the website straight away?

Yes. The brand carries into the website design in Figma and development on a platform that fits your task.

004. How much does branding cost?

Hourly work from $25/hour. We name the sum after a short brief, once the scope is clear.

005. Can the brand be refreshed while staying recognisable?

Yes. We assess the current image and update what has aged, keeping the elements by which people already recognise you.

006. Why not generate the logo with AI?

AI draws a picture quickly, but it does not guarantee uniqueness or clean rights, and it is only a mark, not a system. We use AI as a tool, but a designer who answers for the result builds the identity.

(SW® — 09) Other services

Other services

(SW® — 12) Next step

Tell us about the business. We will show what its image could be.

Describe what the company does, for whom, and which brands you like. We will give you an honest estimate of scope and cost.

Fill in the brief
No commitment and no prepayment.
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